About the book
This is real talk about creating design systems and digital brand guidelines. No jargon, no glossing over the hard realities, and no company hat. Just good advice, experience, and practical tips.
System design is not a scary thing — this book aims to dispel that myth. It covers what design systems are, why they are important, and how to get stakeholder buy-in to create one. It introduces you to a simple model, and two very different approaches to creating a design system. What's unique about this book is its focus on the importance of brand in design systems and creating documentation. It’s a comprehensive, practical guide that’s simple to follow and easy on the eye.
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“It was a great read and I am sure I would say that again a hundred times more since I am constantly getting back to it while working on my current project. It's more than a book. It's a manual.”Milos Mirkovic, Product Designer
“If you’re a designer, you could read 100 hot takes on Medium OR read this one book filled with practical advice from an industry vet. There's so much valuable stuff in this book that's hard to find anywhere else.”Nick Stamas, Principal Product Designer
“If you want to learn or improve your skills around design systems, I highly recommend buying this book. I had the pleasure of working with Andrew. The dude is absolutely brilliant and this book is pure gold.C.M. Kennedy, Designer
“It's thorough and smart, and written in an accessible tone of voice that is both encouraging and lucid.”Molly Young, New York magazine
“Mind. Blown. Going to go retire in the woods now... Seriously, it's a good read. He recommends a very similar process to what we [Lyft] follow.”Linzi Berry, Lyft
“Probably the most comprehensive guide on design systems yet. A detailed look at how large organisations use their design systems and how to go about setting up your own.”Paul Davies, Behavioural Psychologist
“It's awesome! Incredibly thorough, down to earth and doesn't shy away from the nitty gritty.”Linn Vizard, Designer
“The extremely talented Andrew Couldwell has written the book on design systems. Just buy it.”Will Cookson, Creative Director
“Anyone interested in design systems should read this. I had the pleasure of working with Andrew and I was blown away by what he brought to the table. He is one of the most insightful individuals I know.”C.M. Kennedy, Designer
“This book cuts through the noise and hype around designs systems. Andrew really digs in to every part of creating and using a design system in the real world.”Nick Stamas, Candid