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“You could read 100 hot takes on Medium OR read this one book filled with practical advice from an industry vet. There's so much valuable stuff in this book.”Nick Stamas, Principal Product Designer
“This book is outstanding. I'm about halfway through and it's already heavily influenced our team's design system work.”Ryan Nordyke, Product Designer
“If you want to learn or improve your skills around design systems, I highly recommend buying this book. I have worked with Andrew. The dude is absolutely brilliant and this book is pure gold.C.M. Kennedy, Designer
“It's thorough and smart, and written in an accessible tone of voice that is both encouraging and lucid.”Molly Young, New York magazine
“Mind. Blown. Going to go retire in the woods now... Seriously, it's a good read. He recommends a very similar process to what we [Lyft] follow.”Linzi Berry, Lyft
“This book cuts through the noise and hype around designs systems. Andrew really digs in to every part of creating and using a design system in the real world.”Nick Stamas, Candid
“Probably the most comprehensive guide on design systems yet. A detailed look at how large organisations use their design systems and how to go about setting up your own.”Paul Davies, Behavioural Psychologist
“It was a great read. I am constantly getting back to it while working on my current project. It's more than a book. It's a manual.”Milos Mirkovic, Product Designer
“It's awesome! Incredibly thorough, down to earth and doesn't shy away from the nitty gritty.”Linn Vizard, Designer
“The extremely talented Andrew Couldwell has written the book on design systems. Just buy it.”Will Cookson, Creative Director
Please read before you purchase.
Laying the Foundations is a comprehensive guide to creating design systems, digital brand guidelines, and how to design systematically. An ideal book for web and product designers (of all levels) and especially in-house design teams.